StaysUP 2025, held on September 25th and 26th in Rio de Janeiro, gathered the leading names in Latin America's short-term rental market. Organized by Stays, the event confirmed its position as the sector's largest gathering, bringing trends, innovation, and technology for managers, owners, and companies operating in the segment.
With more than 4,500 registrations and 7,000 online stream views in the previous 2024 edition, StaysUP grows every year, consolidating itself as the meeting point between professionals, platforms, and solutions that are shaping the future of digital hospitality.
Technology, Data, and Brand: The Pillars of the New Market
This edition addressed topics that reflect the sector's transformation, including:
- AI, Chatbots, and the 4.0 Guest, exploring how artificial intelligence redefines the customer experience.
- You're More Than Just a Listing: How to Build a Brand Beyond OTAs, encouraging companies to develop positioning and guest loyalty.
- Data, Right Price, Right Profit, highlighting the importance of intelligent pricing based on predictive analysis.
The hybrid audience, both in-person and online, had access to panels featuring specialists from major brands such as Booking.com, Expedia Group, and Stays, alongside startups and technology companies focused on hospitality management.
Connections That Drive Innovation
More than just an event, StaysUP has established itself as a learning and networking ecosystem, connecting companies that share the same goal: improving the guest experience and making management more efficient.
For New Byte CEO Arthur Bueno Stein, events like StaysUP are essential for inspiring the market and accelerating the adoption of technologies:
"StaysUP shows that short-term rental is moving beyond being just an alternative hospitality model and becoming a high-performance industry. Technology is the link that unites experience and profitability, and that's what New Byte has been investing in," says Stein.
Trends That Are Here to Stay
Discussions about automation, artificial intelligence, and personalization dominated the stage, showing that the sector is moving toward increasingly integrated, data-driven operations. The use of chatbots, dynamic pricing engines, and centralized management tools is already seen as a competitive differentiator and, soon, will be a basic requirement.
Companies like New Byte reinforce this vision by offering solutions that combine intelligent service, operational efficiency, and customer focus, helping managers modernize their processes without losing the human touch.
StaysUP 2025 sent a clear message: the future of short-term rental will be digital, connected, and data-driven. And those who adapt first to new technologies will be the ones to lead.
For companies operating in the sector, following events like StaysUP is more than a networking opportunity, it is a way to stay relevant in a rapidly transforming market.
